The following points may help you define
Attract more clients.
The Internet is national and international - you can extend
your business as far as you can manage.
your portfolio online.
Show your customers what you can do. Get them excited about
your products or services.
Tell your customers about your business and the people
who run it.
Give them the confidence to do business with you. Tell them
about your quality but also tell them what will happen if
something goes wrong.
Use testimonials to sell your product or services.
Let your customers do the selling - they know how good you
Make doing business with you easy.
Supply the information customers want: descriptions, pictures,
testimonials, prices, guides, guarantees, services, backup,
and useful documents. Help them choose. Make buying from
you easy, if appropriate, let them buy online. Provide good
Reduce the costs of doing business.
Move your processes on line. For example, provide enough
information about your goods or services for customers to
understand what they will get. This will avoid returns and
reduce time-wasting calls for information. If there are
documents such as contracts or terms and conditions to read,
put them on your website and guide customers to them with
Another example, if you are recruiting, use smaller media
adverts pointing to full job descriptions on your website.
Improve your products and service.
Use feedback forms to get your customers' views and
experiences. This is also generates a good sales database.
Generate leads online.
Encourage visitors to your site to register online. Offer
them something in exchange, for example, a product guide
or a free sample.
Use a mailing lists.
Update people with news that would be of interest to them.
The mailing list then becomes a good source of repeat business.
the industry expert. Tell customers about what is happening
in your business - news, exhibitions, conferences, demonstrations,
changes in legislation. Also, follow up with reports on
conferences and exhibitions afterwards.
Too many phone calls?
Put product/services information online. Go further, put
FAQs (frequently asked questions) on your website.
Make customers want to come back to your website.
Provide special offers, deals, freebies, etc. Make them
seasonal, keep them up to date. Provide information that
makes past and potential customers want to come back for
more. Keep your customers, and future customers, up to date
with what is happening. Provide advice, give your views,
write guides - anything that customers will find useful
and make them want to come back for more.